In the previous post I attempted to articulate how the artist Haroshi has taken a pop culture icon like the Mac “Apple” and turned the idea of iconography inside out by attempting to overvalue the iconic image through the artwork itself. I think he’s successful and makes an otherwise everyday icon brand into something with more inherent value. His comment on iconography is more meaningful then the image he attempts to copy, thus creating transformative iconography. But then there is this:
|Portriat of a Young Libertarian by Shepard Fairey|
|iMac by Douke|
“The degree of verisimilitude that Douke achieves is truly miraculous.”
Yes indeed stupefying. Is Douke like Warhol before him, the god of commodification and monetary profit? But how truthful is it to take a product that has already been vetted as marketable to the public, and then try to recommodify that product for your own personal gain in order to fool people? It’s quality branding and advertising, but is it “art?” Is it an ode to the actual designer? I don't think so. I’d rather see an actual imac box in original condition under a plexi case with a statement from the original designers of the box. I want to know their ideas and their reasons for design.
“Challenging our assumptions about reality and artifice, Douke's marvelously rendered "Boxes" epitomize our era and the development of electronic devices that promise a "utopian" future that ironically is profit-motivated.”
I know the main market force that persuaded me to buy into the “utopian” movement of Mac products was certainly to obtain a “utopian” standard of living with free pizza and rivers of flowing Pabst.
|A Warholian paean to hipsters|
In reality, I happily traded over my hard earned dollars hoping that I was buying art that would only increase in value, but I got stuck with a constant discharge in battery power and a crappy internets connection. Yet, how ironic is it that a consumer product would demand profit? Furthermore, is it ironic to assume that art by Warhol, Koons and even Douke is created to deliver a “Utopian” future and do we need it fêted with dead celebutants in hyper color, balloon animals and iMac boxes? I want that Utopia, thank god I can get it at any street corner MOMA.
|iPottie by Marcel Duchamp|